Movies are an escape. Sometimes when I see a movie, I feel like i'm in a different world, living some else's life or just observing from a distance.
I think video games have evolved from movies because captivated audiences can then continue living in that world. People can morph themselves into someone else; a villain, a hero, etc. They can escape just like they might in a movie theater. Movies like Harry Potter portray an environment that is non existent in the real world but they are existent on our computer and television screens. People can live a life they've never lived, interact in a way that's otherwise impossible and forget about the outside world.
I also think this helps studios make a profit :)
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